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| SPECIAL MWC 2010 EDITION OF VANILLAPLUS!
CIRCULATED AT MWC BARCELONA IN ITS THOUSANDS!
Official Show Supplement included!
As media partners to MWC 2010 in Barcelona, the Feb/March edition of VanillaPlus will be our biggest issue in 10 years of publishing!
With a special show edition of VanillaPlus AND a separate show supplement attached, we will be sending out the largest EVER issue.
This edition will be distributed to 8391 key decision makers in EMEA AND thousands of extra copies will be reaching the hands of the visitors at MWC 2010. |
Here’s what to expect in this special show issue of VanillaPlus: |
SPECIAL MWC SHOW SUPPLEMENT:
In the December issue of VanillaPlus we raised the curtain for a Sneak Preview of the forthcoming Mobile World Congress 2010 in Barcelona. As news continues to reach us, and as more and more companies finalise plans for their marketing stance at the world's largest and most influential mobile communications event, VanillaPlus is dedicating an entire Supplement (published with the February issue of the magazine) to the event. We have already published in December several exclusive announcements about product launches at the event. February's Special MWC Supplement in VanillaPlus will bring you more of the same unrivalled news before the Congress even opens its doors.
How to manage content partners as well as you manage their apps
It’s all well and good having the capability to deliver and manage content in your App Store from third party providers, but how well do you manage the business processes and content partnerships behind them? With the number of applications growing all the time (Apple has over 85,000 3rd party apps) it is vital for communication service providers to have business processes that enable the rapid, cost-effective and scalable implementation of contracts covering revenue shares, bundling and ad-funding agreements, and many other areas. With so many apps being time-sensitive, manual processes are no longer good enough. Is Subscriber Data Management good for all mobile service providers?
How many times have you heard an operator complain that their legacy prevents them getting the best out of their greatest asset, their subscriber data? But 2010 doesn't have to bring more of the same frustrations of siloed data. Subscriber data management systems are being deployed in growing numbers at Tier 1 mobile operators, cable and fixed line operators, MVNOs and MVNEs. And end users benefit from a single subscription and set of preferences. So, what challenges does each type of provider present? How is it done successfully? What differentiated services has it enabled, and with what results?
How to get the biggest Bang for your BI Buck: The power of analysis
To get the CFO behind your business intelligence (BI) procurement strategy, any investment in analytic tools may need to tick more than one box. So you've done an RFP, and the systems on your shortlist all provide order management capabilities to enhance the customer experience. But will your next analytic platform support fraud analysis, assess revenue leakage, identify inaccuracies in content transactions, and avert the risks inherent in data migration during system upgrades?
Personalisation is the key to profitable Location Based Services
With the news that T-Mobile is partnering with deCarta to launch a range of new location-enabled services the race is on in Europe, the Middle East and beyond to exploit this exciting aspect of the mobile internet. Add to this an emerging category of consumer devices, combining the PC’s easy internet access with GPS-enabled handheld device functionality, and you have a recipe for endless new services. But have operators and content owners met the challenges yet of delivering highly personalised services? And are the charging mechanisms in place?
How to offer a secure mobile internet experience
Secure mobile internet browsing is expected by subscribers and is crucial to the success of next generation networks. So, why is there so little discussion of best practice, and of the perils and pitfalls for customers and networks? VanillaPlus tracks down the experts offering everything from system consulting, design and integration, through managed traffic filtering and screening, to turnkey security solutions for 3G networks.
Mobile Device Management: Look deep into my phone
Now more than ever, mobile network operators (MNOs) are aware of the need to improve the customer's experience. But one of the most significant challenges is managing the subscriber's handset use, their apps and settings. Mobile Device Management can help MNOs to understand device use (and misuse), removing the need for customers to visit their high street store, thereby cutting network support costs and improving the user experience.
Authentication & Identity Management: In- or out-source, but get it right!
The need for strong identity management and authentication of customers, partners and employees is rapidly increasing as more services are provisioned online and more customers use online or mobile self-care systems. Strong controls enable service providers to protect their networks and their subscribers, and to achieve regulatory compliance. Some CSPs are turning to managed security services, while others are developing the skills and resources internally. We examine the risks of failure to manage identities, and the rewards of effective authentication.
Cost-effective service delivery for Unified Communications
Deploying and managing Unified Communications and complex IP Telephony presents particular problems for communications service providers (CSPs) and larger enterprises. CSPs must be able to automate the creation, delivery, customisation and management of services, to achieve simple and reliable migration from TDM to IP networks, to roll-out future UC services quickly and efficiently, and to manage multi-vendor architectures. We examine the options available to CSPs.
Cutting revenue leakage puts multiple pressures on CSPs
VanillaPlus looks at how communication service providers (CSPs) are achieving rapid service deployment, high performance, scalability and effective service integration when managing revenue leakage. Leakage has never mattered more. So, whether you are deploying a software suite with a single 360 degree view of your costs and revenues, or a point solution for cost/credit/fraud/revenue management, you need to assure convergent services, control costs, tackle credit risk in real-time, and minimise fraud.. Editorial Copy Deadline: Friday 22 January, 2010
Ad Copy Deadline: Monday 25 January, 2010
Publication: Wednesday 3 February, 2010 Interested in being seen as ‘Thought Leaders’ on a particular subject in this issue?
Do you want to captalise on your presence at the largest industry show of the year and
be a part of our special show supplement??
Then use VanillaPlus as a vehicle to be seen in this market with an advert, advertorial or CEO Expert Opinion. | Exclusive 'Expert Opinions' are an opportunity for your company to voice its thoughts and opinions to our readers. You can dominate a specific topic by adding your own double page spread opinion article immediately before the independent, freelance-written feature. Recent contributors to these very popular Expert Opinions include: HP, SAP, COMARCH, METRATECH AND ERICSSON. | Don’t forget that this edition of VanillaPlus is being distributed in its thousands at MWC 2010! | For more information on taking an advert, advertorial or Expert Opinion please call Cherisse Draper today on +44 (0) 1634 243869 or email on Cherisse@vanillaplus.com
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