Dec 1, 2009

Marketing Executives Group - Weekly Brief Dec 1, 2009

Marketing Executives Group - International

Weekly Brief
December 1, 2009

Dear Hameed ,

To help you succeed in your role as a marketing executive, I promised I would keep you posted on relevant resources available to you through your Marketing Executives Group membership. The following are resources contributed this week by our community members. We always welcome new contributions (email me for details)

Understanding The Meaning of Branding: Back to Basics
by Nicholas Di Cuia
Branding, has been misunderstood by so many companies and as a result, they have experienced dismal results. Branding has been around in western commerce since pre-industrial times. It has evolved into a more comprehensive, strategic business model.. Read The Complete Article

Discovering the Customer You Thought You Knew
By Michelle Helin
Companies across the board are finding that traditional approaches to understanding customer behavior are no longer enough to remain competitive. The need for further insight has become critical in the struggle to keep pace with performance expectations. A growing number of companies pressed to increase sales are reaching beyond standard research data into the perceptions and feelings of customers to gain behavioral insight and create more effective strategies. Read The Complete Article

Local Store Marketing for Restaurants
By John Matthews
In today’s tough economy, the fight for share-of-customer by restaurants to effectively capture sales has never been fiercer. Restaurants that sit back and wait for the economy to improve will have a very long road to recovery. Read The Complete Article

Invite Other Marketing Executives!

I encourage you to invite other marketing executives who would benefit from thoughtful discussions, content and resources targeted at addressing real world challenges faced by marketing executives and organizations around the globe. Please direct them to: http://www.linkedin.com/e/gis/36393

To your success,

Barnard L. Crespi
Marketing Executives Group - International, Founder
My LinkedIn Profile: http://www.linkedin.com/in/barnardcrespi
E-mail: crespib@datatel-systems.com
MEG Web: www.marketingexecutives.biz

**Group Removal Request: If you no longer wish to participate in the Marketing Executive Group, and wish to stop receiving group communication and resources, please reply to this e-mail with REMOVE FROM GROUP in the e-mail subject.

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