| 18 December 2009 Welcome to VanillaPlus Bites, the monthly html,
communications industry news service Headlines Sponsors A Big Thank You to our sponsors Mobile World Congress and Comarch for their help in bringing you VanillaPlus Bites. | 
| The GSMA Mobile World Congress is the place for mobile leaders to gather, collaborate and conduct business and experience Vision In Action. In 2009, GSMA Mobile World Congress hosted approximately 47,000 mobile professionals from 182 countries. More than 50% of these were C-Level executives, and 9,000 of them represented mobile network operators from around the world. In addition, more than 2,400 members of the press reported from the event, representing more than 1,500 media groups from 76 countries. If your company wants to be a serious player in the mobile eco-system you can’t afford to miss the 2010 GSMA Mobile World Congress. The GSMA Mobile World Congress is the place for mobile leaders to gather, collaborate and conduct business and experience Vision In Action. www.mobileworldcongress.com |  |  | Since 1993, Comarch has been specialising in designing, implementing and integrating solutions and services for telecommunications operators. Experience gained throughout this period, in addition to its knowledge of the latest industry trends, led to the development of a wide customer portfolio that spreads across four continents and includes the biggest market players: T-Mobile, Vodafone, and Telefonica O2, as well as MVNO operators such as Auchan Telecom, France. Comarch’s offering for telecom operators is primarily addressed to fixed, cable and broadband operators, mobile operators, wholesale departments, MVNO/MVNE operators, ISPs and VoIP operators and content providers and IPTV operators. More information can be found at: http://www.comarch.eu/telecommunications
| | Free LIVE Webinar
| 
Pawel Lamik
Self-Care and CRM
Product Manager, Comarch S.A.
| Comarch to host a webinar on Wednesday 20 January, 2010
14:00 London, 15:00 Paris, 10:00 New York, 18:00 Dubai
Moderated by VanillaPlus, and with independent analysis by Alun Lewis, Comarch will be hosting the next in our series of live, 'Thought Leadership' Webinars on Wednesday 20 January at 14:00 GMT (15.00 CET). TOPIC: Enterprise - a customer or partner? How self-service billing can turn business relationships upside down
SPEAKERS: Pawel Lamik, Self-Care and CRM Product Manager, supported by Krzysztof Kwiatkowski, Billing System Product Manager, Comarch S.A. MODERATION & INDEPENDENT ANALYSIS: Jeremy Cowan, Editorial Director, VanillaPlus and Alun Lewis, Telecoms consultant. Attendance is free, click here to register. | | Contract News: Intec supports new service launches and market expansion for APT Taiwan  | | Graeme Paynter, VP Asia Pacfic region, Intec: supporting our customers' competitive differentiation
| Upgrade supports delivery of higher value content-rich services and increased subscriber growth
Intec, a global provider of business support systems (BSS), has announced that APT (Asia Pacific Telecom Group), a leading Taiwanese fixed and mobile network operator, has deployed an upgrade of Intec’s Total Service Mediation and InterconnecT billing and billing settlement products.
Intec’s convergent mediation platform has been deployed across the APT group of companies, including Asia Pacific Broadband Telecom (APBT), who enjoy a close partnership with South Korea’s leading operator, SK Telecom. In addition to helping secure competitive advantage through rapid service launches, Intec’s platform offers increased scalability and accuracy, ensuring speedy and accurate contract settlement and thereby preventing revenue loss.
Intec’s InterconnecT product suite is designed for operators such as APT looking towards future subscriber expansion; as a robust, off-the-shelf solution it is scalable and future-proof, reducing outgoing and operational costs while delivering rapid RoI. InterconnecT v7.1 addresses the needs of the dynamic telecoms market by dealing with both traditional and next-generation products and services in a single system, with proven ability to support international carrier traffic levels. This includes multi-party settlement with third party service providers including IP-based services such as VoIP, as well as content downloads and multimedia messaging.
www.intecbilling.com.
Contract News: Telefónica deploys mobile advertising globally with Amobee Media Systems  | | Zohar Levkovitz, CEO of Amobee Media Systems | New platform positions Telefónica as single contact point for agencies and advertisers
Amobee Media Systems has delivered a global mobile ad serving and campaign management platform for Telefónica, one of the world’s largest telecommunications operators across all of their 18 markets worldwide.
The majority of the launches - including Telefonica’s O2 businesses in the UK, Ireland, Germany and Czech Republic as well as in Spain, Mexico, Argentina and Chile - are now live and actively serving brand campaigns. The remainder of Telefónica’s Latin American operators will begin accepting campaigns by year-end via the deployed Amobee platform.
Through Amobee, Telefónica is now capable of dynamically ad-serving all mobile communication channels including mobile internet, applications, games, video, and messaging via one uniform advertising solution. This means Telefónica is uniquely positioned to serve as a single point for agencies and advertisers wishing to buy ad-enabled inventory to deploy and monitor campaigns across multiple channels and markets simultaneously.
www.amobee.com
Contract News: NEC Selected by NTT DoCoMo to provide operations support systems (OSS) NetCracker’s first launch in Japan
NEC Corporation (NEC), a provider of Internet, broadband network and enterprise business products, has announced its selection by NTT DoCoMo to provide Operations Support Systems (OSS) that will be deployed by one of NEC’s United States-based subsidiaries, NetCracker Technology Corp.
DoCoMo is driving the construction of IP networks in preparation for the launch of its commercial Long Term Evolution (LTE) services in 2010. The OSS will manage the Wavelength-Division Multiplexing (WDM) network that links core networks and base stations, as well as control communications equipment, including L2 switches in LTE networks.
The system improves the quality and efficiency of network design by providing WDM network path design capabilities, even for multi-vendor networks. This enables the construction of optimized networks for LTE and reduces CapEx. Additionally, the system reduces OpEx by unifying network operations and making common reports that were formerly different for each separated network.
www.nec.com www.netcracker.com
Contract News: Tata Teleservices turns to Volubill for real-time charging enablement CHARGE-IT™ enables charging model differentiation and better revenue assurance for mobile Internet services
Volubill, a supplier of real-time charging and policy control applications for fixed and mobile service providers, has been chosen by Tata Teleservices Limited (TTSL) to reduce revenue leakage and support more granular data charging models. The enhanced charging capabilities are achieved by deploying Volubill’s CHARGE-IT™ product and will allow TTSL, a provider of fixed, wireless and value added telephony services to realise incremental revenue streams across multiple mobile browsing applications and service packages. CHARGE-IT’s real-time network usage recording and charging functions increase the speed of all charging practices to enhance revenue assurance for mobile services.
TTSL deployed Volubill’s solution, in order to maximise charging abilities for the various types of Internet applications offered to its customers, including BREW, WAP and standard Internet protocols. The differentiated charging models and ability to monitor and charge for usage in real-time allow TTSL to reach new customers in smaller corners of the market. Further, increased profit margins for customised mobile internet services are realised, and revenue leakage caused by slow charging practices is eliminated.
www.volubill.com.
Company News: Horsebridge expands into Asia Pacific Horsebridge Network Systems continues to expand its partnerships by collaborating with Malaysian based, Sonata Systems
Sonata will back up the services provided by Horsebridge by fielding local sales and offering engineering resources across the Asia Pacific region. A number of projects are already underway including work for the largest mobile operator in the region.
The partnership allows unique software tools developed by Horsebridge, such as the ‘Sync Architect’ core-to-edge synchronisation programme to be rolled out into whole new areas, whilst giving Sonata access to the company’s technical resources and expertise. It will also enable improved access for the sourcing and supply of new technology from the Far East, bringing the latest offerings to the UK, Europe an Africa.
Horsebridge Network Systems' portfolio covers a range of legacy and next generation technologies including fixed and wireless, core to edge synchronisation and timing; network management, network planning tools and in-house training.
www.horsebridge.net
Contract News: Redknee introduces InBill 6.0 and secures new contract with Asia Pacific based operator Redknee’s Interconnect Billing and Content Settlement product to support growing traffic and multi-party settlements
Redknee, a leading provider of business-critical billing and charging software or communications service providers, announced that a leading Asia Pacific based multi-service operator will install Redknee’s InBill solution to manage its interconnect billing functions. InBill 6.0 will enable it to maximise the value of its fixed line network by effectively and efficiently managing multi-party wholesale billing settlements, helping to avoid issues related to revenue leakage.
InBill 6.0 delivers details on network traffic and settlement issues and can handle the most complex interconnect agreements, providing more accurate wholesale billing and better dispute resolution. In today’s environment of operators dealing with numerous interconnect and content partners and increasingly tighter margins, InBill helps to alleviate the challenges of this complexity.
www.redknee.com
Contract News: Telecom NZ’s Chorus selects NetCracker’s Workforce Management to drive automation NetCracker’s deal with Chorus builds on an established relationship with Telecom New Zealand
NetCracker has announced that Chorus, Telecom New Zealand’s network business, will deploy NetCracker’s Workforce Management Solution to manage disparate parts of its operations. The solution will improve overall business process efficiencies, deliver a higher level of automation, and increase customer satisfaction. Chorus, a Telecom New Zealand business, builds and maintains the copper and fiber access network, and makes that network available to other telecommunications providers. Chorus is also responsible for installing and repairing phone and broadband connections.
As part of the new contract, Chorus will utilise NetCracker’s Workforce Management Solution to ensure that there is a centralised view of Telecom NZ’s manpower operations, including Human Resources, Transportation Crews, and related equipment. The primary goal is to deploy Workforce Management to meet both the business and regulatory requirements and obligations of Chorus.
www.netcracker.com
Contract News: Telekom Malaysia joins Global Crossing partner program to extend its reach in Europe and the Americas Global reach, scalable connectivity, higher security, and a wide range of IP communications services, all with enhanced control and operating efficiency
Global Crossing, a leading global IP solutions provider has announced that Telekom Malaysia Berhad (TM), Malaysia’s leading integrated information and communications group, has joined Global Crossing’s Global Partner Program (GPP) to expand availability of its Converged IP and Private Line services to Europe and the Americas.
Global Crossing’s Global Partner Program gives regional service providers the benefits of global reach, service expansion, reduced time-to-market and the ability to build a network or add service capabilities without significant investment. It enables providers to offer voice, video and data services to customers who may be out-of-region and gives providers a way to increase revenue by providing value-added services to customers in multiple markets.
www.globalcrossing.com People News: Mobile Marketing Association announces resignation of Mike Wehrs as CEO and President .jpg) | | Mike Wehrs to resign on 31 December 2009 | 2009 served as year of leadership strength setting stage for 2010
The Mobile Marketing Association (MMA) the global non-profit trade association established to lead the growth of mobile marketing and its associated technologies has announced that global CEO and President Mike Wehrs will resign effective December 31, 2009 after having led the association for the past year.
Wehrs will take on the role of Special Advisor to the MMA Global Executive Committee until June 30th 2010 to ensure a smooth transition. MMA Global Chairman Federico Pisani Massamormile will serve as interim CEO. The MMA Board will immediately commence an executive level search for a new global Executive, managed by a recruiting committee comprised of Board Members.
Wehrs is credited among other things, with revitalising the organisation and introducing a number of important strategic efforts.
www.mmaglobal.com
Product News: Aricent unveils OSS/BSS innovation lab for enhancing service provider operations New innovation, development and test environment showcases complete 4G network operations based on service oriented architecture and leading COTS products
Aricent™, a global technology and services company focused exclusively on communications, has announced a new facility and associated services aimed at helping service providers architect and implement the latest in multi-vendor Operational Support Systems (OSS) and Business Support Systems (BSS) technology. Based upon a service-oriented architecture (SOA) approach, the lab highlights how service providers can evolve their existing OSS / BSS solutions as well as rapidly implement new OSS / BSS components in support of advanced services and 4G. Aricent's new Innovation Lab is designed to help operators assess, develop and deploy new business models and improve the overall customer experience.
The Aricent Innovation lab is initially equipped with COTS commercial off-the-shelf products from leading partners including ConceptWave, HP, Oracle and Telcordia. The lab also includes a number of Aricent software products and frameworks, which enable faster roll out of a variety of new services. Aricent will expand the number of partner products that will be integrated in the lab as the partner program continues to grow.
www.aricent.com
Contract News: InfoVista unveils Vista360 Web 2.0 operational and customer dashboard claims to be first-of-its-kind customised on-demand self-service customer reporting
InfoVista has recently unveiled Vista360, a Web 2.0 application that offers flexible and simplified management of operational and customer reporting. The application sits across any of InfoVista’s network, server, and application reporting solutions and leverages the company’s VistaFoundation® platform. Vista360 makes it possible for users in operational environments to create customised, on-demand reports without relying on IT or system administrators, making reporting real time, actionable, and relevant. Vista360 will enable granular awareness of the potential impacts to quality of service, while improving total cost of ownership and customer satisfaction.
www.infovista.com
Product News: Tribold launches communications industry’s first 4th generation Enterprise Product Management software  | Tribold 4™ offers key benefits to B2B/Enterprise Customer Product Management and streamlines the Order to Install process
Tribold, a provider of Enterprise Product Management (EPM) software specifically developed for communication service providers (CSPs) has announced the latest release of the EPM software solution – Tribold 4™. As the only fourth generation EPM solution for CSPs, Tribold 4™ embraces new features and functionality based on direct feedback from customers across the globe that are using the product to run their businesses.
Tribold 4™ brings a set of new EPM capabilities in the following five key areas:
• B2B Product Management for Enterprise Customers
• Streamlining the Order to Install Process
• Lowering the cost of Integration
• End-to-End Product Life Cycle Management
• Special focus on Business and IT users with UI enhancements
Tribold 4™ is based on a Centralized Product & Service Catalog (CPC) and a Product & Service Lifecycle Management (PLM) solution. Dramatic improvements in product management performance enable CSPs to drive increased profit by reducing time to market, decreased cost to market, increased quality of the product management process and increased ability to support product and service innovation.
www.tribold.com
Product News: NetCracker releases Version 8.0: pioneers advancements in OSS to include workforce management 8.0 product release expands end-to-end visibility and control of network & IT domains; accelerates service deployment with pre-built adapters
NetCracker Technology, a global solution company enabling service providers to deliver rapidly and manage effectively convergent and content-rich offerings, has announced the release of version 8.0 of its OSS product. Version 8.0 incorporates innovative new capabilities including a Workforce Management module. It also introduces new features such as Service Template Visualization and a range of pre-built adapters for rapid integration and deployment.
The NetCracker OSS solution already provides end-to-end visibility into all processes related to service fulfillment, infrastructure management, and service assurance. The 8.0 version expands NetCracker’s comprehensive services and Network-IT resource management and optimization capabilities into the adjacent workforce management domain.
www.netcracker.com
Telcos to improve customer experience with HP's real-time policy management HP has announced several new or upgraded systems designed to enable communications service providers to generate real-time customer insights
The new systems, led by HP Subscriber, Network and Application Policy (SNAP), expand the company‚s business support system (BSS) offerings. This portfolio, which helps communications service providers meet consumer demand for personalised, real-time services is being re-named HP Real Time BSS. HP SNAP provides wireless, wired and cable companies a real-time policy management solution that applies controls over network bandwidth, charging and customer usage. By offering more precise control of network resources, HP SNAP helps service providers optimize investment in both existing and next-generation networks that include long-term evolution (LTE) technologies.
For their customers, service providers can apply usage policies in areas such as parental control, service access, network congestion and tiered charging. With precise real-time control over policy rules, service providers can deliver highly personalized data services and give customers more flexibility to manage their accounts. For example, if a customer watching a sports event on his smartphone is about to exceed his data usage cap, HP SNAP could dynamically link the customer‚s account information with the provider‚s network resources and application controls to produce, in midsession, an attractive upgrade and payment option –avoiding an unpleasant cutoff.
http://h20229.www2.hp.com/partner/cms/index.html
Event Diary - What's on in Telecoms Enterprise - a customer or partner? How self-service billing can turn business relationships upside down
20 January, 2010 - 14:00 London, 15:00 Paris, 10:00 New York, 18:00 Dubai
Hosted by Comarch, moderated by VanillaPlus
Free to attend online
To register click here
www.vanillaplus.com
Interconnection World Forum
25-28 January, 2010
Radisson Blu Portman Hotel, London, UK
www.iir-events.com/IIR-Conf/page.aspx?id=24014 Telecoms Business Customer Summit
25-28 January, 2010
Sheraton Park Lane Hotel, London, UK
Official Media Partner: VanillaPlus
www.iir-conferences.com/business
GSMA Mobile World Congress 2010
15-18 February, 2010
Fira de Barcelona, Montjuic, Spain
Media Partner: VanillaPlus
www.mobileworldcongress.com IPTV World Forum 2010
23-25 March, 2010
London, UK
Official Media Partner: VanillaPlus
www.iptv-forum.com
VanillaPlus Magazine Next Issue: Out 3 February, 2010 The largest annual edition of VanillaPlus is coming up very soon for MWC 2010! The Feb/March edition will be distributed in its thousands at the show and alongside the usual magazine, there will be a Special Show Supplement specifically published for MWC!
If you want to take part in this very special edition of VanillaPlus or you would like to capitalise on your presence at the event with an advert/ interview or Expert Opinion in the MWC Show Supplement, then contact cherisse@vanillaplus.com or call 44 (0)1634 243869.
Editorial Features in December include: - How to manage content partners as well as you manage their apps
- Personalisation is the key to profitable Location Based Services
- How to offer a secure mobile internet experience
- Mobile Device Management: Look deep into my phone
- Authentication & Identity Management: In- or out-source, but get it right!
Publication: Wednesday 3 February, 2010
To secure your copy of VanillaPlus Magazine subscribe (Free to qualifying readers in Europe, Middle East and Africa*) at www.vanillaplus.com
*Terms & Conditions apply February 2010 Magazine Advertising Deadline: Monday 25 January 2010.
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The Dreary But Important Small Print
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